The Malaysian call to action behind the UNGC’s SDG Ambition”

Today, progress is being made on many fronts, however action to meet the Goals is not advancing at the speed or scale required. 2020 needs to usher in a decade of ambitious action to deliver the Goals by 2030.

The Decade of Action calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap.

Global Compact Network Malaysia (GCMY) is seeking corporate partners to help mobilize strategic programs under the #mySDGAction2030 campaign – a local call to action for a more sustainable and resilient Malaysia.

Watch our Intro Video

State of Our World


Malaysians are exposed to monumental challenges as they are deeply integrated to the global economy as a trading nation.

  • 92.5% per cent of SMEs have a negative outlook for the rest of 2020 against 77.7% after one week of MCO.

  • 2.4 million in jobs lost, 67% of which are unskilled workers.

  • World Bank revisies Malaysia’s GDP forecast to -0.1% this year, from 4.5%

  • Household incomes projected to fall by 12% relative to the RM95 billion baseline.

  • Private consumption (main driver) set to fall to 1.6%, from 7.6%.

  • Consumer spending will see a sharp decline of 11%, despite the drop in general consumer price level by 4.4%.


As a heterogeneous society, we must come together to leverage on our diversity to find common ground rooted in positive universal values to cope with societal challenges.

  • 10,000 schools with 4.8 mil students will need to quickly establish normalcy.

  • Digital Security is threatened with a rise in criminal and hacking activities online.

  • Locally, racism and xenophobia is on the rise, fueled in part by hate speech and disinformation online.

  • Stress will play out its affect on our physical and mental well-being, this in an already troubled world.

  • All public events from sporting, religious to social gatherings have been axed.

  • Society’s most vulnerable group will be hard hit with the number Poor set to rise.


Planetary boundaries will shape our world for the foreseeable future. There’s only so much planet to go around.

  • Land degradation is affecting one fifth of the Earth’s land area and the lives of one billion people due a significant loss of services essential to human well-being.

  • The loss of global biodiversity is accelerating, moving us closer towards unknown and irreversible changes to the Earth’s ecosystems.

  • Limiting global warming to 1.5°C is necessary to avoid catastrophic consequences and irreversible changes. We have a window of less than 10 years to make course correction.

  • Increasing carbon emissions have led to acidification of our oceans, threatening marine life and hampering the ocean’s role in moderating climate change.

  • From 1998 to 2017, climaterelated disasters around the world accounted for 77 per cent of the nearly $3 trillion in direct economic losses from disasters.

  • Do-Good Culture.

    Corporate behaviour is a microcosm of today’s economic system. Companies that outperform others today and will continue to prosper in the next decade are the ones that take the management-speak of “purpose” to heart.

  • Social/Environmental Stewardship.

    Energize citizens around a shared vision of thriving society and planet. A business cannot thrive when there is no society to help nurture the supply and demand market to create robust economies.

  • Activate Leadership.

    The state of our world calls on all of us—and our organizations—to do our part for the community at large. Step up and lead others to build the future we want by demonstrating how leadership looks when done by the best!

How Businesses Should Respond

  • Eco-System not Ego-System.

    Being risk averse may keep you safe but having risk assessments and not plan for contingencies is only for show. Take a systems approach, in thought and deed by resourcing and planning detailed response plans to strategically assessed risks.

  • Double down on partnership

    Collaboration is truly about making what is impossible to do alone possible when done with others. Business must put partnership at the heart of what they do at all times as a great revolution in business is coming.

  • Lower cost vs. Lower Risks.

    Building multiple supply chain and production pathways may seem less than efficient, but it helps with business sustainability. Place value in resiliency and risk reduction in business plans and calculations.

Calling Business Leaders to Action

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